The significance of "blockbuster" drugs is decreasing steadily. Their numbers and
patent protection for them have become severely limited. Pharmaceutical companies
are today increasingly focusing on specific drugs, developed and produced through
the utilization of bio-technological procedures, which in turn require new and more
demanding packaging solutions.

Other activities in the pharmaceuticals market are aimed at improving "medication
compliance". Practice has shown that drugs are frequently not taken properly and
so cannot develop their full effect. That's why "drug-delivery systems" are becoming
increasingly important. These are systems which make it easier for patients to take
their medication properly and regularly. Systems which incorporate  good and
comfortable features, designed to encourage and facilitate user acceptance.